Form, Brochure and Information Booklet Design Evaluations

Ways to Show Form, Brochure and Information Delivery Effectiveness - our approach involves intensive observation through focus group and indepth interview methods with target audiences to evaluate those elements of language and design which determine information relevance, efficiency and reader-friendliness.

Advertising Pre-Testing Services:  How to Achieve Advertising Effectiveness - The benefits of pre-testing are:

• assisting an advertising creative decision making to enhance the advertising execution;
• determining whether initial reactions to a test advertisement are consistent with long term communication objectives;
• to be confident that the advertisement will be successful.

Public Relations and Marketing Campaign Evaluations:  Ways to Show Public Relations and Marketing Effectiveness - our approach involves:

• Strategic measures of target audience awareness, knowledge acquisition, and overall impressions following the public relations effort, and within the broader marketing campaign.
• Tactical measures of specific awareness of recent public relations and marketing messages, whether they are believed, positive and negative responses to the messages, and target audience response.

Customer Service Delivery Evaluations:  How understanding Client and Customer Service Delivery Expectations Can Help Organisations - our "customer satisfaction" research service is based on the model shown below: