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Market Attitude Research Services Pty Ltd (MARS) is a boutique marketing research company which conducts marketing research projects in Australia and worldwide.  Based in Sydney and Canberra, and established in 1993.  All projects are conducted by an accredited Qualified Practising Market Researcher (QPMR).

Strategic services include:

  • Social research, consumer research and strategic advice
  • Advertising pre-testing and tracking
  • Agricultural and rural research studies
  • Focus groups and qualitative research in Australia, New Zealand, the Asia-Pacific region, and internationally and specialist qualitative services in Canberra, Sydney, Brisbane and Perth


David Collins, Managing Director of MARS, has considerable experience in both qualitative focus group research, indepth stakeholder interviews and large scale survey project management design, implementation, reporting and presentation of advice and recommendations on implementation strategies.

The MARS Project Director (David Collins) is a member of:

o   the Australian Market and Social Research Society –
     member since 1982
o   the European Society for Opinion and Marketing Research –
     member since 1992.

Consequently, he has signed quality assurance declarations that bind himself and his company to the confidentiality, methodological design and implementation, and reporting standards and quality assurance requirements of these professional associations.

David has an Honours Degree in Economics from Sydney University.  David Collins is also an accredited (emeritus) Qualified Practising Market Researcher by the Australian Market and Social Research Society.  David conducts around 50-60 focus group sessions across Australia each year.

David Collins has the following relevant experience:

  • 1973-1979:  Principal Research Officer, Social Statistics, Australian Bureau of Statistics, Canberra.
  • 1979-1985:  Director, Population Survey and Interviewer Based Business Survey Design, Australian Bureau of Statistics, Canberra.
  • 1985-1992:  Director, Fieldwork Systems, AGB: McNair, Sydney and Director, Social Research, Frank Small & Associates, Sydney. 
  • 1993 and onwards: owner and Managing Director, Market Attitude Research Services Pty Ltd specialising in government and semi-government social research and marketing evaluations both in Australia and internationally.  The majority of MARS projects are qualitative research of focus groups and indepth interviews.

Examples of complex projects undertaken by David Collins include:

           LARGE SCALE BUSINESS STUDIES CONDUCTED BY MARS
       (DAVID COLLINS) IN AUSTRALIA AND OVERSEAS COUNTRIES
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●		1994: Large scale intensive interviews and focus groups with students and university representatives in Thailand, Singapore, Malaysia, Indonesia, Taiwan, Japan, Korea, Hong Kong and China to assess market potential and marketing communications to attract university students to study in Australia on behalf of the Australian University Vice-Chancellors Committee.

1995: Large scale intensive indepth interviews with wealthy business people in Malaysia, Hong Kong, Taiwan, Japan, Korea, the UK, and the USA to assess market potential and marketing communications to attract business migrants to settle in Australia on behalf of the Australian Department of Immigration and Multicultural Affairs

1996: A large range of focus group discussions, sensory tests and large household consumer surveys in the Republic of Korea on behalf of the Australian beef industry to assess market potential for beef consumer demand in Korea.

1996: Indepth interviews with business people in Korea to assess marketing communications on behalf of Burson - Marsteller Ltd.

1997: Conduct of a range of focus group discussions in Indonesia with wealthy business people to assess opportunities for Australia to attract business migrants and the effectiveness of marketing communications to potential business migrants.

2000: Intensive interviews with key telecommunication customers in Australia and New Zealand to evaluate customer satisfaction for Tellabs Corporation, USA.

2000-2001: Intensive interviews with high net worth individuals and Chief Financial Officers of large companies in Australia to evaluate investment banking services in Australia for UBS Warburg.

2002: Evaluation of market entry opportunities for French television channel TV5 in the Australian pay TV satellite and cable market.

2001-2005: Large scale evaluations conducted for Thomson Legal and Regulatory Ltd to assess market demand for complex online tax, accounting and legal information products by large to medium law firms and accounting firms using focus groups and indepth interviews.

1993-2013:  Long term visitor surveys and focus group discussion approaches to test major exhibition evaluation sessions conducted for the National Gallery of Australia.



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